WELCOME THE NEW YEAR AT THE FIRST ANNUAL POLAR BEAR SKATE

ENTHUSIASTS INVITED TO “TAKE THE PLUNGE” TO KICK OFF 2015
AT THE HOLIDAY ICE RINK PERSHING SQUARE
(California’s approach to Canada’s tradition) 

WHAT: A new holiday tradition that’s so LA. Celebrate the popular frozen New Year’s Day Canadian tradition with a twist.  Grab your sunglasses and swim suit to “take the plunge” with a skate around the rink. Skaters of all ages are invited to dress in beach attire for an invigorating welcome to 2015. The first 30 participants will receive a plush polar bear hat. Prizes are awarded for best costume and most creative.

WHEN: New Year’s Day          Thursday, January 1    2:30pm to 3:30pm

WHERE: Holiday Ice Rink Pershing Square
532 South Olive Street, Los Angeles, CA 90012

CONTACT: Lisa Carey PR 818.889.1085